Re/DEFINE

[by Sheel Khemka]

Details shape us.
Cut with the beautiful precision of couture.
A new attitude, styled to work in tandem with the individual.
Active resistance to throw-away culture.
Just one planet.
It’s not just about now, it’s about forever.
We’re not a political movement, we’re rethinking.
LA made, designed in London. Details make us.

/RETHINKDENIM – a design philosophy.
c/o Sheel Khemka

#IntrinsicNatureCode
#RETHINKDENIM